Marketing Your Home

When it comes to marketing your property for sale in North Scottsdale, nothing is left to chance.

The Multiple Listing Service (MLS)

  • Entered within hours of taking the listing
  • Multiple photos
  • Ongoing updates to keep information current

Internet Exposure On The World’s Leading Real Estate Websites

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  • Berkshire Hathaway.com
  • Yahoo.com
  • Frontdoor.com
  • OpenHouse.com
  • Trulia.com
  • Realtor.com
  • AZCentral.com
  • PruAZ.com
  • Google.com

In-house eCommerce Division

  • Guaranteed response in 30 minutes or less to all online inquiries
  • 28% conversion rate
  • A leader, nationwide, in converting online “surfers” to buyers

Online Seller Advantage (exclusive)

  • Daily or weekly neighborhood reports
  • Daily or weekly buyer activity reports
  • Web ID on yard sign and ads point to an information-packed property Web page

Digital Real Estate Buyer’s Guide

  • Distributed to over 5,000 online, registered buyers

Blast e-Mails (exclusive)

Multi photo, descriptive email Fliers are distributed to thousands, including:

  • Berkshire Hathaway Arizona Properties’ Valley wide and Rim Country agent network
  • Select Realtors® regionally who work in your area or price range
  • Select Realtors® nationally who actively refer buyers to the Arizona market
  • My personal Sphere of Influence and buying clients

Virtual Tours

  • Multiple panoramas
  • Multiple still photos
  • Easy communication from interested buyers
  • Tours posted on:
    • PruAZ.com (Berkshire Hathaway Arizona Properties’ Web site)
    • Realtor.com
    • Berkshire HathawayProperties.com

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Print and Direct Mail Advertising

Hard Copy Real Estate Buyer’s Guide (exclusive)

  • 45,000 direct mailed and inserted into newspapers throughout the valley
  • Direct mailed to relocation markets nationwide
  • Direct mailed to every Berkshire Hathaway office throughout Canada
  • Inserted into the Edmonton Journal

Newspaper

  • Arizona Republic

Neighborhood and Onsite Marketing

  • Just Listed Postcards to surrounding neighborhoods and interested buyers
  • Open Houses to coincide with Company-wide Open House event Property Brochures inside and outside the property

Marketing to the Real Estate Community

  • Broker’s Tour
  • Office Sales Meeting announcements
  • Office Tour
  • Survey all showing agents for feedback and buyer interest using www.homefeedback.com
  • Brochure and eBrochure distribution to select Realtors®
  • Phone calls to select Realtors®
  • Berkshire Hathaway Arizona Properties is committed to offering the Buyer’s Broker a full 3% or more of the commission to ensure maximum Buyer Broker cooperation on the sale of your property

The Berkshire Hathaway Brand Name (exclusive)

  • 131 year history
  • 89% name recognition
  • 1 in 5 American families does business with a Berkshire Hathaway entity

In-house Resources

  • Marketing Department
  • Relocation and Referral Services
  • Training Department to keep sales associates up on the latest trends
  • eCommerce Department converts online”surfers” to buyers

Outside Resources

  • Professional Photography
  • Full-service Virtual Tour Services
  • Graphic Design Services

The Basics

  • Berkshire Hathaway Yard sign recognized for integrity and trust nationwide (exclusive)
  • Property Pricing Expertise
  • Negotiating Expertise
  • Market Knowledge
  • Ongoing Communication regarding all Realtor® comments, requests for showings, and of course, all offers